Team ESPN, the corporate outreach program for ESPN, Inc., introduces multi-faceted outreach programs designed to make a difference in our world and our communities. Fans helping fans.

One of these initiatives is ESPN Play Your Way, developed in conjunction with Disney Worldwide Outreach of The Walt Disney Company.

ESPN Play Your Way is a youth fitness program designed to encourage kids, ages 7-12, to get fit and remain physically active. We want kids to take charge of their own health and fitness and do what they do best: be creative and have fun. It’s an outreach program that inspires them to be physically active by making up their own physically active games and writing their own rules.

ESPN Play Your Way is a unique program. It’s whatever kids want it to be. It’s all up to them and wherever their imagination takes them. Anything can be fun. We just kind of lead them in the right direction.

Why ESPN Play Your Way?
Because there is a need.

• 60% of obese children, ages 5-10, have at  least one risk factor for cardiovascular disease (Center for Disease Control,  2001)
• Approximately 9 million children over 6 years are considered obese (Institute of medicine,  2005)
• A study conducted in 200  found that only 8% of elementary schools, 6.4% of middle schools, and 5.8% of  high schools provide daily physical education for the entire school year for  all of the students in each grade (Institute of Medicine, 2005)

And if those weren’t enough reasons, then try this: ESPN Play Your Way is designed to help kids be kids. It’s jumper cables for the imagination.

a great imagination makes its own rules

Visit www.espnplayyourway.com for additional information on ESPN Play Your Way.